Globalink

Coverage Expectations and Results: How closely do they align?

In our recent pre-event survey, 90% of Globalpress clients were aiming for media coverage, 85% for establishing personal contacts with individual editors from Asia and Europe. With 60% saving time and budget ranked 3^rd place and only 50% said they use Globalpress Connection as a lead generator.

A post-event survey showed this: Our clients are truly realistic. Most of surveyed companies expected 60% coverage. The actual result from the 2011 euroasiaPRESS 1:1 in October was 73% average coverage. The overall satisfaction rate for Globalpress service in 2011 was 96%. This included execution, timeliness and pre-event management. This makes us proud!

We are continuing to bring client’s expectations and results into alignment
while keeping our own satisfaction rate close to 100%.

Getting the bigger picture at CES…
Like many other people I will be trekking to the mecca of consumer electronics in Las Vegas next week. Being in the electronics business, someone asked me, why do you go to that show? Good question. The answer is that even though CES is geared to consumers/systems many of Globalpress clients show off their chips, components and developments. We bring together media and electronics companies so the media can get good stories and the big picture about what’s happening in Silicon Valley and feature companies, technologies and executives. Both sides save time, budget and gain tremendous insight from each other. The same is true for me: I can see the bigger picture what’s happening in our industry including at Broadcom, Qualcomm, Marvell, Tensilica, Freescale etc. and of course, scout out new interesting companies for our conferences.
Viva Las Vegas!