I had a recent discussion with a client who was wondering about our selection of media. What makes
Tier 1 or Tier 2 and who gets invited to Globalpress? As a current or future client, you might be interested how I see it.
Tier 1 is typically considered media that are well known, have a large circulation, carry lots of advertisers and PR people love them because the editors/publishers tell them that they are the ’voice of the industry’.
The content quality might have gone down, it may lack depth as editorial staff numbers are reduced or stretched across other projects; and readership might have dropped – but who is even noticing? It’s all about perception and what you feel safe about.
What would you rather have at a large trade show, for example, – 100s of visitors browsing or 20 people who will place orders after their visit?
Another thought: Always remember: the editor of what is deemed a Tier 2 (smaller) publication might switch jobs and suddenly he/she is on what you perceive as a Tier 1 title. I bet you want to have a good
relationship with him/her!
In our 25 years of business I have seen the rise and demise of editors, publications and seen start-ups grow or fail. I believe, that what keeps Globalpress Connection in business is that we treat Tier 1 and Tier 2 publications equally and don’t give into the perception of bigger is better…
I would love to hear your definitions of publications and what make Tier 1 and Tier 2
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