Globalink

The China Crisis …. SARS was a blip

There is a crisis lingering in the world again! What else is new you might ask. China and the US seem to be in a real stand-off.  After years of issues with Europe where the US tried to oppress standards and regulations in its favor there are now new conflicts arising on the other side of the world. China seems to clamp down in many areas:  American families adopted healthy children for years, China needs now healthy children for their own growth and makes  only special needs children available for adoption, environmental differences, human right, internet freedom, technology  – you name it. China owns so much of the US values, it is scary.

And yet, my Rotary Club has a Shin-Shin Foundation where we raise money for rural schools and their libraries.  At a club meeting today we had a speaker from the Xi’an province telling us how historic and prosperous that area was/is, which gazillion treasured buried under two tombs. Maybe digging up for the poor people supporting the Rotary initiatives would be good.

On the technology front and for us at Globalpress it gets tricky.

That’s where our small agency fits in? Well over 15 years we have helped US companies do business in China, hundreds of Chinese editors came to our events, learned, made friends and wrote their reports. The largest delegation is attending our 8^th electronics press event April 26 – 29 in Santa Cruz and we can only hope that the information shared by our clients will not be censored for “product correctness”.  I thought 2003 the  SARS was the worst crisis we could have– it lingered but went away after a few months but now I am really concerned that these many political issues will hurt us all for much longer than SARS.

Hope our governments come to its senses so we can all continue to do exciting business and nurture our East-West friendships.

Something’s happening in EDA, and this time it’s good!

Participation by executives from EDA companies at the upcoming Globalpress Summit is already up to 4 vendors.

That’s a 100% increase over last year, when we had only 2 announcements by Mentor Graphics and Tanner EDA. These great companies will return this year to be joined by  Apache Design Solutions, EVE and several other vendors in the EDA space who are still looking at the opportunity to meet the global media in Santa Cruz April 26 – 29. Gabe Moretti of GABEonEDA heard that our event is the place to go for industry news.

Why the increase in participation from leading companies in the EDA industry? This once-a-year gathering is the perfect platform to launch products, introduce new management or set the stage for young companies on Emerging Day.

John Blyler, editorial director for Extensionmedia (which includes Chip Design and Embedded Intel magazines), has attended the Globalpress Summit for many years. He notes that companies continue to look for ways to engage the global editorial community – in addition to the US press.

Meeting with editors from all over the world is crucial since today’s EDA and semiconductor development environment are equally global. Further, a unifying theme among the global ecosystem is the need for system-level design and manufacturing solutions. This need is reflected in the current direction of the major EDA vendors, explains Blyler.

“The rise of embedded systems – both in SoCs and PCBs – coupled with lower power requirements, shrinking time-to-market windows and tighter revenue margins mean that EDA vendors must offer more than traditional tool flows,” he says. “To be competitive they need to provide everything from tools, to IP, integrated software stacks, RTOSes and even applications.”

A systems approach benefits EDA companies in another way. Such companies can now successfully participate in vertical electronic markets – such as medical, industrial, automotive and others.

Something good is happening in EDA – and it shows at the Globalpress Summit.