It looks that not only the Euro is sky rocketing in value but US electronics companies seem to be done with their beauty sleep and are eying the European market again. Our annual European press tour to Silicon Valley is now almost full. A month ago it seemed that marketing folks in the US were not really having Europe on their radar. That has changed dramatically and companies from IC, EDA and components want to meet the Europress without travelling abroad. The smart ones talk to the press now and set the stage for a speedy recovery and will have a leg (or chip) up.
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October 08, 2009
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