The little uptick in the market makes me hopeful that we will attract yet again major electronics companies and innovative start ups that will test the waters our annual international press event. For 25 years I am preaching that PR is a long-term investment, with nurturing, educating and communicating a real story relevant to target readers.
Our events, tours and summits, are meant for just that – getting a story when the time is right. Six month after the Summit2009, our Italian reporter Roberto Frazzoli, writing for SELEZIONE DI ELETTRONICA. submits articles about Tensilica, Artic Silicon, QuickLogic and Gennum
Print publishing had to scale back, but the fact that Globalpress sponsors stay on editors’ radar for a long time proves that the PR objective is achieved: nurture relationships, educate the market and communicate your story. Your story will be told, even if 6 months later
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