The up and down of the markets, dark industry forecasts and rallying and declining stock market make it very confusing. The Olympics dominating the news and more spot light shines on China than ever.
So while talking to clients about the greatest editor delegation coming to Silicon Valley in October I sensed that Asia is all they care about. Very well - we have a great group of editors coming in December for China, Korea, Taiwan, Japan.
What puzzles me, though, is that European editors want to write about chip set vendors for wireless systems, mobile devices, home networking, wireless USB, wireless broadband, automotive and components for industrial electronics. Hesitation to invest in European PR makes me wonder if some companies are missing some great market press opportunities thinking Asia is the only thing.
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