Globalink

Cash for Editorial?

Irmgard Lafrentz comments on In China Press, Best Coverage Cash Can Buy
By DAVID BARBOZA
--- I am so glad none of my Chinese editorial contacts have ever asked me for bribes. We are in the technoligy industry and not consumer/Esquire. Globalpress Connection is small, Olgivy is big!

A little observation:

Working with Chinese/ Asian media for almost 20 years I am fully aware of different business practises.  Just last week we had the discussion with Asian and European editors. Editors from the UK tell me that they can't care less about their advertising department, in Germany some publications don't cover editorial from companies who don't advertise (but don't charge), Italy is more or less subtle.
Chinese editors think all of us here in the US are rich.

In our media segment (electronics) are issues too:  if the Chief Editor is also the Publisher their is a problem. Chasing news and good stories and advertising money at the same time, must lead to some tough decision making. Some publications ignore non-advertisers which is their right.There are many different levels to be looked at but what matters is what buyers and sellers want to achieve and how they agree to achieve it. To blame the media, even Esquire, is not right.

Summary: the international editors that I work with for over 25 years have never asked or implied that they want to be compensated for editorial. I am so blessed to work with editors who value my and their integrety.

Technology is great - our portals works..

For those of you in event planning probably know what's going on 10 days before the grand opening of the 10th Globalpress Electgronics Summit. Well -- we are there: 50 airline tickets are bought, conference rooms, 1:1 schedules are done and yes - the wine is great. But the real star is Patricia Ritchie. Not only is she a gourmet cook, wine collector but she came up with intrecate portals for our clients and editors. For portal users it might be a no-brainer but for our very customized business it is no cookie cutter thing. Companies can make their editor selections, editors can download press kits and their tickets and everything else. Technology is great - and ours works.

If you are part of the Summit, tell me how you like the portals.

Digital Revolution to Sensory System Revolution

Brand-new company from the MEMS space takes the stage on April 25 at the Globalpress Electronics Summit 2012. the premier press conference for the semiconducotr industy

Welcome to Mr. Peter Himes, VP of Marketing and Strategic Alliances at Silex Microsystems:

The last 25 years has delivered the Digital Revolution, where tremendous advances in semiconductor engineering have developed an extremely powerful and ubiquitous infrastructure of processing power, storage and communications. Now we stand at the brink of the Sensory System Revolution, where for the next 25 years advances in nanotechnology and micro machining will tap into this processing fabric and make devices environmentally aware. This is possible because these new micro machines directly sense the environment and can respond instantly to incredibly small changes. Peter Himes, VP at Silex Microsystems, will speak on how the foundry model is fostering innovation and growth in the MEMS field and enabling MEMS proliferation into new systems and applications which embody the Sensory Revolution. Specifically, Mr. Himes will touch upon MEMS industry trends in the areas of foundry tools for rapid time to market, EDA evolution, and the hype over “standard process” MEMS foundries vs the true structural requirements for industry expansion.

What is Silicon Valley's Secret Sauce?

What is the “secret sauce” that has made Silicon Valley
unique in the world as a center and driver of innovation and economic growth?
Stephen E. Wright, VP of Communications for the Silicon
Valley Leadership Group (SVLG), will explore this topic as a keynote
speaker at the upcoming Globalpress Electronics Summit2012.

As Steve wrote recently in an article, locations worldwide have tried to “create a Silicon Valley
ecosystem that will
lead to a greater slice of the expanding global marketplace.... But it’s not
that easy, as all the past Silicon Somethings – Beach, Alley, Prairie, Swamp, Bayou, Seaboard,
Vineyard – can attest.”

The question of what makes Silicon Valley special – and
whether and how it can retain its edge – is an important one now: For the
Asian, European, and U.S. media attending the Globalpress Summit, and for the mostly
Silicon Valley-based semiconductor companies connecting with and telling their
stories to worldwide audiences through these top media representatives.

I am delighted that Steve Wright will delve into this topic
at the Summit. A longtime Silicon Valley journalist as well as SVLG executive
and all-around interesting guy, Steve is ideally suited to spark lively,
informative discussions about technology innovation in general, and about
Silicon Valley innovation in particular.

If your semiconductor company is not already signed up for
the Globalpress Summit, there are still a few opportunities available. And if
you’ve already secured your place at the Summit, we look forward to seeing you
in April.

The World Media in Silicon Valley

Less than two months remain before the start of Globalpress Electronics Summit2012,
our 10th conference. Thought leaders from top semiconductor companies return year
after year for the chance to share their companies’ successes, latest product
and technology news, and high-level industry views with influential media
representatives from Europe, Asia, and the U.S.

Why does the Globalpress Summit get such impressive repeat business (85%), and why has Globalpress Connection thrived for 25+ years? Looking back on the success of our first 9 Summit gatherings, the reasons are probably some combination of:

Coverage. Almost all (90%) of the
semiconductor companies at the Globalpress Summit list media coverage as their top reason for attending. Last year, a whopping 77% of these companies got even more coverage than they expected.
• Access. Semiconductor executives are
  able to establish personal contacts with individual Asian and European editors at the Summit.
• Efficiency. The global media coverage and access happens in a few short hours at a location right in electronics companies’ own Silicon Valley back yard – without the international flights and weeks spent traveling to meet with each editor.
• Cost. The math is simple. Compare the cost of Globalpress Summit sponsorships with even a single European or Asian press tour.
• Intangibles. Let’s be honest; it’s hard to describe or define the benefits that come from rubbing shoulders with global media representatives and your industry peers. And at the Globalpress Summit, there are plenty of opportunities for both formal and informal networking, including some great meal, wine and parties.

We have another exciting line-up of presenters this year, as well as stellar media representatives. I’ll tell you more details soon. But in the meantime, if you haven’t already secured your place at the Globalpress Summit, what are you waiting for? Don’t miss out on this great opportunity.

Contact me now
to be a part of the Globalpress Electronics Summit2012. See you there!

Coverage Expectations and Results: How closely do they align?

In our recent pre-event survey, 90% of Globalpress clients were aiming for media coverage, 85% for establishing personal contacts with individual editors from Asia and Europe. With 60% saving time and budget ranked 3^rd place and only 50% said they use Globalpress Connection as a lead generator.

A post-event survey showed this: Our clients are truly realistic. Most of surveyed companies expected 60% coverage. The actual result from the 2011 euroasiaPRESS 1:1 in October was 73% average coverage. The overall satisfaction rate for Globalpress service in 2011 was 96%. This included execution, timeliness and pre-event management. This makes us proud!

We are continuing to bring client’s expectations and results into alignment
while keeping our own satisfaction rate close to 100%.

Getting the bigger picture at CES…
Like many other people I will be trekking to the mecca of consumer electronics in Las Vegas next week. Being in the electronics business, someone asked me, why do you go to that show? Good question. The answer is that even though CES is geared to consumers/systems many of Globalpress clients show off their chips, components and developments. We bring together media and electronics companies so the media can get good stories and the big picture about what’s happening in Silicon Valley and feature companies, technologies and executives. Both sides save time, budget and gain tremendous insight from each other. The same is true for me: I can see the bigger picture what’s happening in our industry including at Broadcom, Qualcomm, Marvell, Tensilica, Freescale etc. and of course, scout out new interesting companies for our conferences.
Viva Las Vegas!

Coverage #1 Objective by Globalpress Clients – What else?

EuroasiaPRESS 1:1 generated already over 130 print and online articles.? This is a great moment to show all articles the participating companies received so far, namely Altera, Linear Technology, Intersil, Berkeley Design Automation, Calypto, Mentor Graphics, Fairchild, MEMSIC, SiTime, Spansion, Xilinx and International Rectifier.

Why is this this important?

Because combining our annual Europress and Asiapress for Electronics carried a huge risk. Would companies and editors like it? Would we be able to manage 20 editors, get them on time to companies? The number of reports we have received already proves, companies and editors seemto like the combination. The energy between Asian and European journalists was simply amazing – lot of cross cultural exchanges during the bus rides, laughter and much hard work.

What else?

We continue to survey companies and editors about their communication goals, challenges in 2012 and beyond. There are many challenges on both sides, budget on the corporate side and capacity for print and online on the publishing side as well as reduced staff, of course. I am brainstorming right now how to help overcome some of the challenges, discussing with publishing houses what they could offer to Globalpress sponsors. Maybe publishers could offer advertising specials, advertorials, video from our conferences, accept contributed articles which would offer a more comprehensive marketing campaign and might ease some of the challenges. Comments and suggestions welcome.

Tier 1 or Tier 2 media – what’s your definition?

I had a recent discussion with a client who was wondering about our selection of media. What makes
Tier 1 or Tier 2 and who gets invited to Globalpress? As a current or future client, you might be interested how I see it.

Tier 1 is typically considered media that are well known, have a large circulation, carry lots of advertisers and PR people love them because the editors/publishers tell them that they are the ’voice of the industry’.

The content quality might have gone down, it may lack depth as editorial staff numbers are reduced or stretched across other projects; and readership might have dropped – but who is even noticing? It’s all about perception and what you feel safe about.

What would you rather have at a large trade show, for example, – 100s of visitors browsing or 20 people who will place orders after their visit?

Another thought: Always remember: the editor of what is deemed a Tier 2 (smaller) publication might switch jobs and suddenly he/she is on what you perceive as a Tier 1 title. I bet you want to have a good
relationship with him/her!

In our 25 years of business I have seen the rise and demise of editors, publications and seen start-ups grow or fail. I believe, that what keeps Globalpress Connection in business is that we treat Tier 1 and Tier 2 publications equally and don’t give into the perception of bigger is better…

I would love to hear your definitions of publications and what make Tier 1 and Tier 2

25 years is not enough!

We are heading for 30 years of Globalpress Connection!

25 years in business doesn’t slow us down… see our brand
new website featuring both our conferences, euroasiaPRESS 1:1 and the Summit2012

Enjoy a musical journey featuring “Signed, Sealed, Delivered” and know what we stand for. We deliver what we promise- guaranteed.

Still don’t quite know what we bring to the table?

Get a glass of wine and come to the fictional party with me, observe how Arrowtech’s CEO Jim and his VP David enviously watch competing CEO Bill of Intellisync interview with editor ChePeng of ElectronicsAsia Magazine…

Welcome to the new Globalpress Connection.